![]() 42% of consumers are confident they’ve seen fake reviews on Facebook in 2022, compared to 37% in 2021.The percentage of consumers using Facebook to evaluate local businesses has fallen for the second year running, from 54% in 2020 to 48% in 2021, and from there to 46% in 2022.The top industries where consumers see business reviews as most important are: Healthcare, Automotive Services, and Service Businesses/Tradespeople. ![]() 87% of consumers used Google to evaluate local businesses in 2022, up from 81% in 2021.The number of consumers reading online reviews “every day” fell from 34% in 2021 to 21% in 2022.76% of consumers “regularly” read online reviews when browsing for local businesses, compared to 77% in 2021.
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